SERVICE QUALITY AND CUSTOMER SATISFACTION INCREASING LOYALTY OF PASSENGERS RO-RO FERRY BAKAUHENI
نویسندگان
چکیده
This study uses a quantitative method with descriptive analysis, distributing questionnaires to passengers or users of the roro ship in Bakaheuni, Merak. research was conducted objectives being: To find out how online ticket sales system is based, handling delays on ro-ro ferries, set up parking management at wharf, optimize dock operation, process managing operating fleet. Result this magnitude positive relationship service quality and customer satisfaction passenger loyalty 75.8%, while rest other factors that are not analyzed model.
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ژورنال
عنوان ژورنال: Journal of Economics Management Entrepreneurship and Business (JEMEB)
سال: 2021
ISSN: ['2797-1511', '2797-1503']
DOI: https://doi.org/10.52909/jemeb.v1i1.21